Hej! I'm

Victoria Popova, a UX designer based in Stockholm, Sweden.

Selected works

Case Study


Northvolt Identity Page System: creating a unified home for product information across company-wide production lines.

In the scope of Industry 4.0, production processes have become more reliant on interoperability and seamless interactions between smart systems and human operators.

Master's Thesis Project


Co-creating Futures for Integrating Generative AI into the Designers’ Workflow

With the recent increase of AI applications in the design industry, the role of designers is changing. The aim of this thesis is to explore the future of AI in the design industry and to understand how designers can integrate AI into their workflow.

Case Study


The Gjellestad Ship Excavation: Understanding uncertainty and User Experience

Revolving a viking ship excavated in 2020, how does one design an experience that can show the uncertainty of the past in an interactive and educational manner?

Case Study


Pawse: A Web Browser Extension for Awareness of Online User Privacy

Online privacy is a growing concern for many internet users. This project aims to explore how a web browser extension can help users to be more aware and in control of their online privacy.